As a business owner, it’s your job to guide each potential customer through their journey from the time they first encounter your brand to conversion and beyond. Each interaction should be relevant as customers move from browsing through consideration to buying.
Customer Journey builder makes this process easy—it helps you design dynamic paths for your prospects and customers regardless of where they are in their experience with you. Paths to purchase are not necessarily linear, so these journeys must branch based on customers’ behaviors.
“Our Customer Journey builder gives small businesses a way to design adaptable paths and messaging that guide customers where you want them to go,” says Sean Fletcher, Senior Product Marketing Manager at Mailchimp. “And then, automations execute relevant messages that increase your company’s marketing capacity.”