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What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Webinar Marketing Strategies to Boost Visibility

Stay ahead in the competitive landscape with impactful webinar marketing. Explore proven strategies to enhance brand visibility.

Tentpole Marketing: Boost Brand Visibility

Unlock the power of tentpole marketing strategies to elevate your brand's presence and capitalize on timely events.

Ensure Marketing Compliance Across Your Campaigns

Understand the importance of marketing compliance and the steps you can take to mitigate compliance risks

Lifecycle Marketing tips for SMBs

Tips from an expert on how to attract and retain customers through every stage of their customer journey

SMS Marketing in the iOS 26 Era

Apple’s iOS 26 filtering messages? Learn how to future-proof your SMS strategy with Mailchimp’s expert guide.

Interruption Marketing: Breakthrough Strategies

Interruption marketing: Explore the pros and cons of interrupting your audience's flow.

Holistic Marketing Strategies: Drive Business Growth

Discover how the holistic marketing concept brings a 360-degree perspective to your marketing efforts for a more unified, customer-centric approach.

Personalized SMS Marketing: Drive ROI With Custom Texts

Wish you could just text your customers about your latest offer? Turns out, you can—and they’ll love it. This personalized SMS marketing guide shows you how.

Leverage OTT Advertising for Business Visibility

Boost your business visibility with OTT advertising. Unlock the power of Over-The-Top marketing for brand recognition and growth.

Newsjacking Strategies for Marketers to Stay Relevant

Maximize your marketing impact with savvy newsjacking techniques. Stay relevant and visible in a fast-paced digital landscape.

How to Measure Marketing on YouTube

Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.