What are Customer Segments and Why Are They Important?
Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.
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Marketing Success Season 2024
Don’t miss our 4th annual free virtual conference, and all of the expert insights that can help you navigate the ever-evolving marketing landscape this holiday season.
Marketing Campaign Ideas
Explore marketing ideas that help you reach your goals, with a little help from us.
Webinar Marketing Strategies to Boost Visibility
Stay ahead in the competitive landscape with impactful webinar marketing. Explore proven strategies to enhance brand visibility.
Tentpole Marketing: Boost Brand Visibility
Unlock the power of tentpole marketing strategies to elevate your brand's presence and capitalize on timely events.
Ensure Marketing Compliance Across Your Campaigns
Understand the importance of marketing compliance and the steps you can take to mitigate compliance risks
Lifecycle Marketing tips for SMBs
Tips from an expert on how to attract and retain customers through every stage of their customer journey
SMS Marketing in the iOS 26 Era
Apple’s iOS 26 filtering messages? Learn how to future-proof your SMS strategy with Mailchimp’s expert guide.
Interruption Marketing: Breakthrough Strategies
Interruption marketing: Explore the pros and cons of interrupting your audience's flow.
Holistic Marketing Strategies: Drive Business Growth
Discover how the holistic marketing concept brings a 360-degree perspective to your marketing efforts for a more unified, customer-centric approach.
Personalized SMS Marketing: Drive ROI With Custom Texts
Wish you could just text your customers about your latest offer? Turns out, you can—and they’ll love it. This personalized SMS marketing guide shows you how.
Leverage OTT Advertising for Business Visibility
Boost your business visibility with OTT advertising. Unlock the power of Over-The-Top marketing for brand recognition and growth.