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Strategies for an Improved Marketing Efficiency Ratio

Enhance your marketing efficiency ratio with proven strategies. Optimize campaigns for maximum impact and boost ROI with smart marketing tactics.

Making Every Dollar Count: Marketing Budget for Small Business

Learn how to set an effective marketing budget for your small business so you can accomplish your goals.

Using Mailchimp Pro to Market Mailchimp Pro

Before we released Mailchimp Pro, we tested it. Then we tested it some more. After a year of creating and testing, we were ready to launch.

The Power of Inclusive Marketing in Modern Business

Experience business growth with the transformative power of inclusive marketing. Explore strategies for a diverse and thriving brand.

Trends Shaping In-Store Marketing in Retail

Transform your retail strategy with innovative in-store marketing trends. Engage customers, improve sales, and redefine their shopping journey.

How to Give Your Marketing Goals a Spring Cleaning

Grow your audience, save time, increase sales, and optimize the results. Our marketing tips can help.

How to Pivot Your Marketing Strategy When Priorities Shift

Our tips will help you effectively communicate with your audience during times of crisis.

When to Use GIFs in Marketing Emails

Learning how to utilize GIFs in emails can bolster your email marketing campaigns. Read this to better understand when to use GIFs in marketing emails.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

Why Small Businesses Should Start Marketing on Day One

We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.

Social Sharing Strategies That Maximize Marketing Reach

Reach new audiences with proven content sharing techniques and platform-specific tactics for optimal results.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.