How to Give Your Marketing Goals a Spring Cleaning

Revisit your marketing strategies this spring so you can grow your audience, save more time, increase your sales, and optimize the results.

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Posted by Austin

• 4 min read

As an entrepreneur the arrival of spring usually means one thing: it’s time to tidy up the house known as your business. With the first quarter in the books, it helps to take stock of your marketing goals and strategies and clear out all the clutter.

Every small business is different, but many of them have a few basic, shared goals: grow audiences, increase productivity, sales, and engagement, and have the power to do all of that without having to stress. So, we’ll take a look at each of those topics and show you how Mailchimp can help you clean up your marketing efforts and improve results.

Goal: Grow your audience.

All businesses need customers. But how to get more of them? Mailchimp landing page users have seen their audience growth rate increase by an average of 36%. Our templates are designed to catch and keep your customers’ attention and prompt action. From announcing a pre-sale to promoting exclusive offerings to highlighting best-selling products, our landing pages are super useful and effective. Best of all? You can set them up in a jiffy.

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Goal: Increase productivity.

As you give your marketing strategies a spring cleaning, you’re going to need to make the most of your time to keep up with all this new business. Mailchimp’s mobile app can help. Create campaigns on the go, analyze important data from your phone, and, most importantly, figure out how to improve—no matter where you are. Good thing, too, because it’s clear your business is going places.

Goal: Increase engagement.

How can you ensure you’re sending campaigns that resonate with your contacts and their interests? A great place to start is by organizing your audience with tags, customizable labels for contacts based on what’s important to your business. For instance, the marketing teams at Ticket Alternative and Freshtix got a boost by using the feature to deliver the right content to the right people.

“Since using tags, we've seen our open rates and clickthrough rates steadily increase month over month,” says Freshtix and Ticket Alternative Co-Founder Iain Bluett. “That shows us that we're able to better tailor our campaigns to our audience's preferences."

Speaking of organization, when you use Mailchimp for customer relationship management (CRM), you’ll get a holistic view of your audience and the insights that come with it. Plus, our audience dashboard is a fantastic way to connect, understand, and act on your contact data—all in one place. All of this means you’ll get better at sending the right messaging at the right moment. And that’s one of the best ways to drive more traffic to your brand.

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Goal: Automate busywork.

Fun fact: Mailchimp was recently rated the #1 Marketing Automation software in Capterra’s Top 20 report. Mailchimp automations are an ideal solution for getting the right message to the right customer at the right time—every time. Plus, using Mailchimp’s multichannel marketing platform, you can combine automations with other features for added impact. San Francisco-based aromatherapists Frankie & Myrrh have done just that, finding major success by combining postcards with automations.

And they’re not alone.

“Mailchimp has essentially been our 6th man,” says Reggie Thomas, owner of the accessories brand Pinship. “It’s allowed us to reach our customers (without having to do it manually) and customize everything so it feels intimate and personal.”