What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
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Affiliate Marketing for E-commerce Businesses
Learn what affiliate marketing is, how it works, and if it's right for you.
Capture Attention and Build Brand Identity With the Perfect Tagline
Learn about taglines and how to write a memorable tagline that fits your brand. Access helpful tips to create unique, successful taglines that grab attention.
4 Marketing Segmentation Variables & How They Work
Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.
Website Localization: Expand Your Reach and Drive Growth
Unlock global success with website localization. Reach more audiences and drive growth.
What are Blogs? And Which Types are the Most Popular?
Popular types of blogs include cooking, fashion, and sports. Learn more about other types of blogs and how you can create your own.
Top Online Shopping Categories
Ready to take your e-commerce store to the next level? Learn about the top online shopping categories to make the most out of your efforts.
Google Retargeting Best Practices
Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.
The Rules of Online Sales Tax
Online sales tax can be tricky for e-commerce businesses. Here’s what you need to know.
The Marketing Equalizer: Leveraging AI for Mid-Market Growth
Download our research report with WARC to benchmark your marketing team against your peers, assess your AI readiness, and close your capability gaps.
See Business Growth With Existing Customers
Business doesn't always have to be about finding new customers. Targeting existing customers is a way to build a loyal base for efficient sales.