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What Is an SMTP Server?

An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.

How to Craft an Effective Product Strategy

Craft a winning product strategy that drives business growth. Learn how to define your target market, differentiate your product, and create a roadmap for success.

What Is Intent Data and How Does it Help Businesses?

Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.

Google AdWords: A Beginner’s Guide

Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.

What Is Conjoint Analysis?

Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.

What Is Behavioral Targeting?

Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.

What is Backlinking and Why is it Important for SEO

Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.

What Is an Attribution Model?

A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.

What Is a Whitepaper? When & How to Use One

Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.

How To Use Storyboards for Your Business

Storyboards can help you plan a marketing video for your business. You can also use them for a variety of different business endeavors. Learn how to make them.

How to Use BCC and CC in Emails

Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.

The 7 Website Traffic Sources You Need to Track

Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.