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6 Ways to Get More Conversions on Your Landing Page

Use these tips to catch your customers’ attention and spur them into action.

How to Write a Mission Statement: Examples, Tips & Best Practices

How do you encompass all that your brand is in a sentence or two? Learn how to write a mission statement, with examples and best practices.

Improve Customer Targeting With Micro Segmentation Marketing

Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.

How to Write Effective SMS Messages (With Examples)

Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.

How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.

When to Use GIFs in Marketing Emails

Learning how to utilize GIFs in emails can bolster your email marketing campaigns. Read this to better understand when to use GIFs in marketing emails.

The Power of Deinfluencing: Redefining Marketing for Savvy Marketers

Learn what deinfluencing is and how it may impact influencer marketing for brands.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

How Website Taxonomy Can Improve User Experience and SEO

Discover the power of website taxonomy. Learn how it can streamline navigation, boost search rankings, and engage users effectively.

The Role of Communication in Managing Expectations

Discover how effective communication can help you build strong relationships with customers, employees, and stakeholders. Learn tips and strategies.

How The Happiness Planner Creates More Content in Less Time

Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.

Text-to-Win Sweepstakes: Get More Opt-Ins and Loyal Fans

Ready to see your SMS list grow? Text-to-win sweepstakes encourage people to opt in and stay engaged.