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What Are Trigger Emails And How To Leverage Them In Email Marketing

Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.

How an Innkeeper Got Back to What She Loves: Welcoming Guests, Not Marketing to Them

Thanks to a Mailchimp partner, this historic inn became a modern must-visit

How Dawson Denim Got Back to What They Love: Making Jeans, Not Marketing Them

Mailchimp partner, Kim Darragon, was hired to wear the marketing pants so they could get back to making pants.

One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing

See the benefits—and exceptions—to using a one-audience approach in Mailchimp.

Give Your Emails Life Outside the Inbox

Mailchimp makes it easy to create posts for Facebook, Instagram, and Twitter right from the email builder.

Why Multichannel Campaigns Matter

Reach your people where they are, keep all your marketing in one place, and increase your ROI.

Text Abbreviations: Business Do’s and Don’ts

Save character space without losing clarity. Learn how to use text abbreviations in your SMS marketing to drive engagement and stay within character limits.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.

Social Media Tips for SMBs

Tips from an expert on the best time to post on social media, how to grow your audience and more.

SMS Open Rate Tips to Capture Attention

Improve your SMS open rate with proven strategies to reach customers quickly and drive stronger engagement.

What Is the Best Time to Send an Email Blast?

Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.