Conversion Rate
The percentage of user actions taken after total clicks on a display ad or other digital asset.
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BIMI: What It Is and Why it’s Important to Email Marketing
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
About Email Domain Authentication
Mailchimp automatically authenticates your email campaigns to stop spam, forgery, and phishing.
Tags and Metadata
Label your messages to segment sends, search activity, and compare stats.
Testing Requirements
Learn the rules for committing code to Open Commerce repos.
Audiences (BETA)
Learn about the new audiences endpoints and the concepts they're introducing.
How Earl of East Reaches Their Audience With Value-Added Content
Learn how this lifestyle brand keeps their audience inspired through storytelling.
Mailchimp & Co Blog
Get expert tips from our community of freelancers and agencies. Browse through articles featuring business tips, customer success stories, marketing advice, ...