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What Is Copywriting and Why Is It Important in Marketing?

Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.

Types of Shots: Best Angles For Camera, Film–and Marketing

Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.

The Power of Semi-Supervised Learning in Sales and Marketing

Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.

How to Integrate Wix and Mailchimp for Effective Email Marketing

Elevate your Wix email marketing game with Mailchimp. Discover proven strategies to engage your audience and boost sales.

How Georgina White Got Back to What She Loves, Pinterest Marketing

This marketing maven hired a Mailchimp partner to take over her newsletter, so she could focus on growing her Pinterest consultancy.

What Are Trigger Emails And How To Leverage Them In Email Marketing

Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.

How an Innkeeper Got Back to What She Loves: Welcoming Guests, Not Marketing to Them

Thanks to a Mailchimp partner, this historic inn became a modern must-visit

How Dawson Denim Got Back to What They Love: Making Jeans, Not Marketing Them

Mailchimp partner, Kim Darragon, was hired to wear the marketing pants so they could get back to making pants.

One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing

See the benefits—and exceptions—to using a one-audience approach in Mailchimp.

Why Multichannel Campaigns Matter

Reach your people where they are, keep all your marketing in one place, and increase your ROI.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.