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How to Create a Successful Promotional Strategy that Maximizes Sales Potential

Promotions can boost sales and build loyalty—here’s how to make the most of them.

Carousel Design: Best Practices for UX

Follow these carousel design best practices to design slides that create a positive—not negative—user experience and interface.

Effective CTAs and CTA Buttons for Higher Engagement

Catch your reader’s attention with CTAs that convert. Learn how to write calls to actions and review these tips, examples and best practices.

Breadcrumb Navigation: How to Use it to Make Your Site Easy to Find and Navigate

Learn about breadcrumb navigation, how you can use it to make your site easy for search engines to find and for users to navigate.

Establishing and Maintaining Brand Consistency

In this guide, you’ll learn what brand consistency is, how to achieve it, and why it benefits your business.

Blog vs. Podcast: Finding the Right Way to Communicate Your Message

Explore the benefits and limitations of blogs vs. podcasts to identify the best medium for your business and create an effective content strategy.

AI Chatbots: Smarter Conversations, Better Customer Experience

Discover how AI chatbots improve customer experience, reduce costs, and boost efficiency. Learn how they work and how to build one in 8 simple steps.

Customer Spotlight: AdHoc Presents

The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community

7 Ways to Grow Your Audience

New tactics and channels can help your business expand its reach

The Evolution of Freddie’s Marketplace

Creating a space where Mailchimp makers sell their stuff

How to Sell a Surprise: 3 Tips From Pack Up + Go

Find out how this surprise travel brand prepares their customers to head to unknown destinations.

How Earl of East Reaches Their Audience With Value-Added Content

Learn how this lifestyle brand keeps their audience inspired through storytelling.