What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
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Technical Documentation for Workflow Efficiency and User Satisfaction
Learn how to create clear, effective technical documentation that simplifies complex processes, improves user experience, boosts productivity, and enhances marketing.
How to Elevate Your Shipping Confirmation Emails
Craft better shipping confirmation emails with key details, smart design, and useful subject lines that build trust and improve the post-purchase experience.
What Is Process Documentation?
Give your project team the organizational clarity they need with effective process documentation.
Outstanding Payment Reminders for SMS: Get Customers Paying
Got an overdue invoice that needs sorting? Find out how sending an SMS reminder can encourage prompt payment.
Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
Avoiding Marketing Myopia: How to Keep Your Business Relevant
Learn how avoiding marketing myopia can preserve your business relevance and promote your ongoing success, even if you’re already in a booming growth industry.
Lead Routing: The Missing Piece in Your Sales Strategy
Looking for ways to boost sales productivity? Explore how automated lead routing can streamline your sales process and significantly improve your success rate.
From Clicks to Conversions: Mastering Landing Page Split Testing
Boost conversions with landing page split testing. Learn the benefits, types, key elements to test, and best practices to refine your pages for maximum impact.
How to Vlog: 22 Tips to Get Started
Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.
How Our New Dashboard Makes Your Data Actionable
Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.