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Creating Eye-Catching YouTube Thumbnails

Learn how to design YouTube thumbnails that will boost visibility for your brand and get you more views.

Marketing Shelfie—Matchmaking Edition

Learn about communication, influence, and why we should ask “why?” more with our curated list of must-read books on marketing, business, and creativity.

How to Design Eye-Catching Marketing Emails

If you’re not quite sure how to design marketing emails, a few design tips can be a big help. Read on to find out the ins and outs of email marketing design strategies.

How Ian Godwin Got Back to What He Loves: Catching Up with Clients and Reeling in Bass

This old-school sport-fishing CEO hired a Mailchimp partner so he could bring his marketing into the 21st century.

Subject Line Comparison

The best and worst open rates in Mailchimp.

Make Your Emails Look Great in All Inboxes: Why Testing Matters

Here’s how to catch problems with your campaigns before you send them.

Landing Page Best Practices for High Conversion Rates

Designing a landing page can be more complicated than it seems. Follow these landing page best practices to ensure your website is functional—and eye-catching.

Increase Conversion Rate From Ad to Landing Page

Matching your messaging across channels helps make every ad campaign dollar count.

Google AdWords: A Beginner’s Guide

Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.

What are the Core Google Guidelines on Mobile?

How mobile-friendliness and mobile-first indexing impact Google search rankings.

Using the Customer Journey to Guide Your Campaigns

In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.

Product Packaging: Everything You Need to Know

Your product packaging should match your brand’s personality. Learn how to create the perfect packaging with this guide.