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How to Automate SaaS Marketing for Reach and Results

Learn to automate SaaS marketing with smart tools and targeted workflows to increase sales.

How to Write a Marketing Plan & Use a Marketing Plan Template

A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.

How To Improve Your SaaS Marketing Strategy

Are you marketing a software as a service? Discover ways you can boost the results of your SaaS marketing strategy to drive sales and generate a stronger ROI.

A Step-by-Step Guide to Calculating Subscriber Acquisition Cost

Understand subscriber acquisition cost to improve budgeting and drive more efficient marketing strategies.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

How to Promote Your Online Store

Wondering how to advertise your business? Read this guide on how to promote your e-commerce store, from SEO to influencer marketing and more.

What Is an STP Marketing Model?

Develop an effective marketing campaign with segmentation, targeting, and positioning.

How to Develop a Startup Marketing Strategy

Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.

SMS for Travel Agencies: Your Direct Line to Travelers

Find out why SMS for travel agencies is the key to faster replies, smoother trips, and happier customers.

How To Create Campaigns that Resonate

Boost engagement with personalization and marketing segmentation.

Marketing Reporting: A Complete Guide for Your Business

Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.

Running Marketing Experiments That Work

Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.