Soft Sell vs. Hard Sell: Why a Gentle Approach Wins in Sales
Soft selling is a gentle approach in sales that focuses on the consumer’s needs and not the product you’re selling. Read this guide to learn why soft selling always wins.
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Easy on Humans, Hard on Bots: Making reCAPTCHA Work for You
Learn about how reCAPTCHA can protect your website from fraud and discover the pros, cons, and best practices for this valuable security tool.
Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
Stitching Together Data with Gwynnie Bee
Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre
6 New Social Media Apps You Should Know About
With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.
7 Marketing Resolutions from Mailchimp Customers
We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.
How to Manage Business Bottlenecks: 4 Strategies
Bottlenecks can strain your team and hinder business performance. Check out our strategies to learn how you can manage and prevent bottlenecks.
Why Do Emails Bounce—And How to Improve Deliverability
Why do emails bounce? Learn exactly what causes email delivery failures and how to implement strategies to reduce bounce rates in your marketing campaigns.
What You Need to Know about Using a No Reply Email
No-reply emails can negatively impact your business. Read this guide to learn what no-reply emails are, why they’re harmful, and what to use instead.
Affiliate Marketing for E-commerce Businesses
Learn what affiliate marketing is, how it works, and if it's right for you.
Top Online Shopping Categories
Ready to take your e-commerce store to the next level? Learn about the top online shopping categories to make the most out of your efforts.
The Final Black Friday E-commerce Checklist
Make the most of the peak sales season with these 10 tips