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Improve Customer Targeting With Micro Segmentation Marketing

Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.

Target Smarter: A Guide to Geofencing Marketing

Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.

Save Time and Increase Productivity with a Smart Marketing Platform

How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.

How to Create Campaigns That Deliver Results

5 steps for building measurable marketing campaigns

What Is Conjoint Analysis?

Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.

The 7 Website Traffic Sources You Need to Track

Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.

How to Maximize Profitability With Velocity Pricing

Discover how velocity pricing drives profitability through dynamic pricing, increased revenue, and market insights.

Five ways to cut through the noise this summer

This summer, don’t just add to the noise – cut through it with strategic, data-driven marketing. Here are five ways to do it.

Integrate QuickBooks with Mailchimp to Maximize Sales Potential

5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.

How to Promote Your Online Store

Wondering how to advertise your business? Read this guide on how to promote your e-commerce store, from SEO to influencer marketing and more.

How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.

Marketing vs. Transactional Emails Explained

Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.