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When to Use Videos in an Email Marketing Campaign

Embedding videos in your marketing campaigns can be a highly engaging strategy. Learn more about using video in your email marketing campaigns.

Usability Testing 101: A Guide for Businesses

What is usability testing? Discover the importance of usability testing and how it improves the user experience of your website.

What Is Sales Automation and Its Benefits?

Losing customers in your sales funnel? Learn how process automation can help your sales reps raise conversion rates.

A Guide to Creating a Pitch Deck

Pitch decks can be used by entrepreneurs to showcase their business to investors when seeking funding. A pitch deck is a great tool to use when starting a business, or seeking funds for expanding one.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What is a Composite Photo and How to Create One

Composites are also used everywhere today–but why? Understand the pros and cons of composite photos and learn how to create one yourself.

Website Proposal

Learn how to craft an effective website proposal. From cover pages to pricing, this comprehensive guide can help you strategize your proposal efforts.

The 7 Website Traffic Sources You Need to Track

Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.

Website Migration 101: What Website Owner’s Should Know

Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.

Learn the Difference Between UX vs. UI Design

When it comes to UX vs UI design, there are many elements that set them apart. Learn all about their differences, and how a good website focused on both.

Maximize Customer Engagement with Two‑Way SMS

Drive results with two-way SMS. Use two-way messaging to build effective campaigns that boost engagement and strengthen communication with customers.