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Ravinia Strikes a Chord for its Nonprofit Mission with Mailchimp

How the festival uses segments and groups to increase awareness of their nonprofit mission and increase donor conversions.

How Kaylin + Kaylin Pickles Increased Engagement by Switching to Mailchimp

The specialty pickle company wasn’t getting what they needed from Klaviyo, and with the help of Mailchimp strategic support, they achieved audience growth and higher engagement.

Revisiting Deliverability

Deliverability is more than just an industry buzzword — it’s a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes.

How Captar Alunos doubled its client roster with automations

The education marketing agency shares how they thrived during the pandemic by using automations and an empathetic message.

From Free to Profitable: Tips for Implementing a Freemium Model

Read this guide to learn how to use freemium business models to attract and convert more customers.

From Skeptic to Customer: The 'Try Before You Buy' Journey

Learn how “try before you buy” programs work and how to leverage them to boost sales and improve customer engagement.

From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication

Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.

From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays

Boost your brand with social media holidays. Create engaging content, join the conversation, and track success. Maximize engagement and showcase your brand’s personality.

From Idea to Launch: The Role of Product Management Frameworks

Read this guide to learn what product management frameworks are and why they’re important for business growth.

From Data to Action: How Predictive Models Can Help You Stay Ahead

Discover the power of predictive models in business and learn how they can give you a competitive edge. Stay ahead of the game with data-driven insights.

From Gift Lists to Giving Lists

How nonprofits can tap into the generosity, emotion, and cultural moments that define the holiday season.

From Empathy to Loyalty: Connecting with Customers

Empathy, the ability to understand and share the feelings of another, helps us connect with customers on an emotional level. Here are 4 ways to develop it.