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How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.

How to Create a Membership Website

Learn how to create a membership website and the key elements to building a membership website in this guide.

How to Reach People at the Right Moment with Customer Journey Builder

Automated, relevant messaging enables flexible paths to purchase for each customer so you can scale quickly.

Is This Website Safe? How to Conduct a Domain Safety Check

Keep your sensitive data secure by conducting domain safety checks. Read this to learn how to evaluate the safety of any website.

How to Complete a SWOT Analysis

Conducting a SWOT analysis can provide you with strategic insights that enable you to improve business operations. Learn how to conduct a SWOT analysis here.

How to Carry Holiday Momentum into the New Year

After a busy holiday season, prepare your business to do even better this year.

How to Calculate EBITDA

EBITDA is a powerful financial metric that provides a clear picture of a company’s operational profitability. Learn how to calculate EBITDA.

How to Build Your Email List

Email marketing helps you build a relationship with your customers. Here’s how to combine pop-up forms and Facebook ads to start growing your list in a few simple steps.

How to Build Customer Relationships: 8 Methods

Fostering positive customer relationships can strengthen your brand in the long-term. Read this to learn how to effectively manage customer relationships.

How to Automate Your Business: A Guide for Small Business Owners

Automation might sound complicated, but it offers small businesses a valuable opportunity to increase productivity and lower costs. Here’s how to get started.

How Much Does a Domain Name Cost?

Navigating the process of securing a domain name can be confusing. Learn more about how much a domain name costs and what impacts the final price.

Why Value Chains Are Important For Your Business

A value chain outlines all of your business activities. Check out our guide to the different parts of the chain and why each is important for your business.