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What Is an SMTP Server?

An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.

PS: Meaning and How to Use It

What does P.S. mean and how should you use it in letters and emails? Find out now.

Visualizing Your Mailchimp Data With Microsoft’s Power BI

When Mailchimp users connect their accounts with Power BI, they can visualize their email data in ways they haven’t before.

The Difference Between Vibrance and Saturation

Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.

Learn How To Create UTM Links and Understand Why You Need Them

UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.

Using Segmentation to Improve Click Rate and Increase Sales

Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.

Using Personalized Product Recommendations to Earn More Revenue

Do campaigns with personalized product recommendations actually perform better than those without? Let’s take a look.

Types of Shots: Best Angles For Camera, Film–and Marketing

Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.

Maximize Customer Engagement with Two‑Way SMS

Drive results with two-way SMS. Use two-way messaging to build effective campaigns that boost engagement and strengthen communication with customers.

Why Tracking Codes Matter in Digital Marketing

Tracking codes are the key to smarter digital marketing. Monitor, measure, and enhance your campaigns for maximum impact and ROI.

Targeted Marketing: Reach Your Ideal Audience Every Time

Targeted marketing allows you to implement effective campaigns personalized to specific audiences. Learn more about targeted marketing in this guide.

Sync Litmus with Your Mailchimp Account

ESP Syncing allows you to sync the emails and templates you've created in Litmus Builder directly to your Mailchimp account.