Subject Matter Experts: How Marketers Can Leverage SMEs
A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.
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How to Make a Brand Style Guide–With Examples
Brand style guides help companies to reach an intended audience with campaigns that are not only useful but campaigns that resonate with their target demographics.
Stitching Together Data with Gwynnie Bee
Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre
What is Spam Complaint Rate and How to Reduce It
Understand spam complaint rate and reduce it effectively. Learn strategies to improve email deliverability and customer satisfaction.
Social Testing: Unleash the Power of Social Media for Business Experimentation
Social testing can provide insight into the performance and health of your social media campaigns. Learn how to use social testing to your advantage here.
Social Media Strategy for People Who Sell Stuff
Your goals for social media should be different from your goals for email marketing. Here are a few simple, doable social media posts for small online stores.
SMTP Relay vs. SMTP Server: Understanding the Differences
An SMTP relay can help improve the deliverability of your email campaigns. Learn how SMTP email relays are different from SMTP servers and their benefits.
SMS Winback: Crafting Your Customer’s Return Journey
SMS winback campaigns make customer retention easy. With a few well-timed texts, you can bring inactive customers back to your brand.
SMS Keywords: The Shortcut to Customer Connection
Real-time customer interaction begins with SMS keywords. Explore methods to develop, implement, and analyze keyword performance in your marketing campaigns.
Get More Attendees with Smarter SMS Event Marketing
Drive event attendance with SMS marketing campaigns that send smart, timely messages to your audience.
Simplify, Simplify, Simplify with Fjällräven
Fjällräven's overall mission to create beauty and function has made its way into their emails. Here’s how they did it.
How Shapeways Increased Their Click-Through Rates by 525%
The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.