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Is Vertical Growth the Right Strategy for Your Business?

Learn how a vertical growth strategy can help you expand your products and services to scale your business and capture more market share.

How to Maximize Profitability With Velocity Pricing

Discover how velocity pricing drives profitability through dynamic pricing, increased revenue, and market insights.

What is a Value Proposition Canvas and How You Can Make One

Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.

Using the Customer Journey to Guide Your Campaigns

In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.

Using Landing Pages to Connect with Customers

How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.

What is User-Generated Content and How Can it Help Your Business?

Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.

Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation

Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.

How Trend Analysis Predicts Your Customers' Next Move

Learn how to leverage trend analysis for predicting customer behavior and making data-driven marketing decisions. Stay ahead of market trends.

Is Now the Time to Hire Outside Help?

Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.

First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

Great Thank-You Page Examples to Keep Customers Engaged

Thanking users for taking an action is just the start. Learn how your thank-you page can increase sales, boost your marketing, and bring customers back.

Testing Your Way to Better Facebook Ads in Mailchimp

Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.