Just because online sales are starting to dominate the current retail landscape doesn’t mean brick-and-mortar stores can’t thrive. Azalea San Francisco co-owners Corina Nurimba and Catherine Chow will tell you the hardest part is keeping pace with your customers' evolving preferences and touchpoints. We traveled to Azalea’s flagship in Hayes Valley where we learned how Corina and Catherine use landing pages to promote events and drive sales.
“Customers want to be met where they're at, either mobile, in-store, online, or while they're watching TV,” says Corina who, along with overseeing Azalea’s merchandising, handles the marketing duties. “So, how do you do that as a small business is always its biggest challenge.”