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Switching From the Position-Based Attribution Model

Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.

Poll vs. Survey: What’s the Difference?

Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.

Build a Successful Pipeline Generation Strategy to Boost Efficiency and Drive Sales

Boost sales and efficiency with a great pipeline generation strategy. Learn tactics to improve marketing, track leads, align teams, and adapt to changing markets.

Create Personalized Ads That Are Effective and Compliant

Learn why personalized online ads improve marketing results and how small businesses can ensure that they are effective, useful, and secure.

How to Conduct a Perception Survey for Your Business

Capture brand perception insights with surveys to improve customer experience and stay relevant in the market.

Paid Ads: Common Mistakes and How to Avoid Them

Don't let common paid ad mistakes hold you back. Learn how to avoid these errors and get the best results from your advertising budget.

Five Steps to Upgrade Your Opt-In SMS Policy

Master SMS marketing compliance while driving engagement. Create compelling opt-ins for better conversion rates.

The Art of Effective Onboarding Emails

Onboarding emails can benefit your sales and marketing strategy. Learn how to effectively create and use customer onboarding emails here.

6 New Social Media Apps You Should Know About

With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.

Engage Customers with 'New Arrivals' Emails

Stay ahead in the market with irresistible 'New Arrivals' emails. Discover how to engage customers and drive traffic.

What is Neuromarketing?

Neuromarketing is when neuroscience is applied to marketing to understand consumer behavior.

Common Mistakes in Multi-Channel Automation

Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.