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Accessibility in Email Marketing

For most companies, having a website that meets accessibility standards is generally regarded as a must-have. The same goes for email.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

What We Learned About Radical Candor From Kim Scott

It was an hour chock-full of candid advice about being a better boss, employee—heck, just a better person in general.

Westfield Creative Drives Retention with AI Tools and Quality Content

Mailchimp pro partner Emily Ryan’s newsletter earned a 15.8% click rate with inspiring weekly link roundups.

How Mailchimp’s Marketing API Makes It Easier for Londoners to Inform Policymakers About What They Really Want

By using a custom integration and automated journeys, the Greater London Authority’s civic engagement platform made it easier for Londoners to share what they hope to see in their city.

Marketing Shelfie—Giving Edition

Our list of top marketing reads with a special focus on generosity and professional giving.

Why Should You Support Small Business?

Everyone says to "shop local, shop small," but why? Learn about the incredible benefits of supporting small businesses in your local community.

What Is Retargeting and How to Do It

Retargeting gets website visitors who didn't convert back to your site by showing them relevant ads. Learn how to develop a retargeting strategy.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

A Beginner’s Guide to Google AdSense

If you have a good website, you can use Google AdSense to make money. With AdSense, marketers pay you to feature ads on your website. Learn how it works.

What Is Geotargeting and Why It’s an Important Advertising Strategy?

Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.

What Is Copywriting and Why Is It Important in Marketing?

Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.