Flash Sale SMS Dos and Don’ts
Learn the dos and don’ts of writing a flash sale SMS template that drives clicks, boosts urgency, and gets results without overwhelming your audience.
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Empathetic Email Templates for Difficult Moments
Learn how to write empathetic email templates for difficult moments and improve customer service communication with thoughtful, human-centered responses.
How to Write an Email Survey That Gets More Feedback
Need better survey responses? Learn how to create an email survey that engages your audience and provides valuable insights for your business.
How to Craft Email Content That Boosts Deliverability
Boost email deliverability with relevant content, consistent branding, and a few other key best practices.
Earned Media vs Paid Media: Understanding the Differences
Discover the key differences between earned media and paid media, and learn how each can benefit your brand. Make an informed decision on which approach is best for your business.
Guide to Direct Email Marketing
Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.
Direct vs. Indirect Competition in Business
Understanding the differences between direct vs. indirect competition can help you develop effective differentiation strategies. Read on to learn more.
Deliverability 101: What It Is, What It Takes, and How Mailchimp Helps
Learn what deliverability means, what factors impact it, and how Mailchimp helps you reach more inboxes.
CTOR vs Open Rate: Which Metric is More Important for Email Campaigns?
Discover which email marketing metric is more important for your campaign's success. Learn about CTOR and open rates and how to optimize them for better results.
CRM Functions and Features That Help Grow Your Brand
By now, most business owners know a proper CRM software is a necessity, but why? Learn more about CRM functions and features that will help you meet your business goals.
Top Restaurant CRM Features to Boost Marketing Success
Explore essential restaurant CRM features to enhance guest experiences, streamline operations, and more.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.