Common Mistakes in Multi-Channel Automation
Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.
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What is Media Mix Modeling and How to Use It Effectively
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Loss-Leader Pricing to Attract Customers and Boost Sales
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The Long and the Short of Email and SMS
Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.
How to Generate Leads on LinkedIn
Marketers often overlook LinkedIn, but the thriving social network is an excellent marketing channel. Learn how you can use LinkedIn to generate leads.
Tracking Your Lead Source: Why It Matters and How to Do It Effectively
Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.
Key Opinion Leaders (KOLs): How to Leverage Experts
Key opinion leaders can improve your marketing results by boosting credibility, reach, and engagement. Here’s how to jump-start your KOL marketing program.
How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
Introducing Google Remarketing Ads in Mailchimp
We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.
How To Use Instagram Stories for Your Company
Posting Instagram stories can improve your social media marketing and grow your brand awareness. Learn how to post an IG story for your business.