What Is Psychographic Segmentation? Examples and Best Practices
Psychographic segmentation allows you to segment your audience for better campaigns. Learn how to use this segmentation method in your marketing today.
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The Power of Product Positioning Maps: How to Outsmart Your Competitors
Discover the power of Product Positioning Maps and learn how to outsmart your competitors and dominate your market.
Product Classification Strategies for Small Business Owners
Learn how product classification can benefit your small business. Our guide covers effective strategies to help streamline your operations and improve your marketing efforts.
Switching From the Position-Based Attribution Model
Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.
Poll vs. Survey: What’s the Difference?
Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.
Build a Successful Pipeline Generation Strategy to Boost Efficiency and Drive Sales
Boost sales and efficiency with a great pipeline generation strategy. Learn tactics to improve marketing, track leads, align teams, and adapt to changing markets.
Create Personalized Ads That Are Effective and Compliant
Learn why personalized online ads improve marketing results and how small businesses can ensure that they are effective, useful, and secure.
How to Conduct a Perception Survey for Your Business
Capture brand perception insights with surveys to improve customer experience and stay relevant in the market.
Paid Ads: Common Mistakes and How to Avoid Them
Don't let common paid ad mistakes hold you back. Learn how to avoid these errors and get the best results from your advertising budget.
Five Steps to Upgrade Your Opt-In SMS Policy
Master SMS marketing compliance while driving engagement. Create compelling opt-ins for better conversion rates.
The Art of Effective Onboarding Emails
Onboarding emails can benefit your sales and marketing strategy. Learn how to effectively create and use customer onboarding emails here.
6 New Social Media Apps You Should Know About
With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.