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Create Personalized Ads That Are Effective and Compliant

Learn why personalized online ads improve marketing results and how small businesses can ensure that they are effective, useful, and secure.

How to Conduct a Perception Survey for Your Business

Capture brand perception insights with surveys to improve customer experience and stay relevant in the market.

The Art of Effective Onboarding Emails

Onboarding emails can benefit your sales and marketing strategy. Learn how to effectively create and use customer onboarding emails here.

6 New Social Media Apps You Should Know About

With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.

Engage Customers with 'New Arrivals' Emails

Stay ahead in the market with irresistible 'New Arrivals' emails. Discover how to engage customers and drive traffic.

What is Neuromarketing?

Neuromarketing is when neuroscience is applied to marketing to understand consumer behavior.

Common Mistakes in Multi-Channel Automation

Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.

What is Media Mix Modeling and How to Use It Effectively

Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.

How to Integrate Mailchimp with Your WordPress Site Seamlessly

Effortlessly integrate Mailchimp with your WordPress site to enhance your email marketing strategy and grow your business. Learn how to get started.

How to Generate Leads on LinkedIn

Marketers often overlook LinkedIn, but the thriving social network is an excellent marketing channel. Learn how you can use LinkedIn to generate leads.

Key Opinion Leaders (KOLs): How to Leverage Experts

Key opinion leaders can improve your marketing results by boosting credibility, reach, and engagement. Here’s how to jump-start your KOL marketing program.

How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%

The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.