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Switching From the Position-Based Attribution Model

Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.

Poll vs. Survey: What’s the Difference?

Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.

Create Personalized Ads That Are Effective and Compliant

Learn why personalized online ads improve marketing results and how small businesses can ensure that they are effective, useful, and secure.

How to Conduct a Perception Survey for Your Business

Capture brand perception insights with surveys to improve customer experience and stay relevant in the market.

The Art of Effective Onboarding Emails

Onboarding emails can benefit your sales and marketing strategy. Learn how to effectively create and use customer onboarding emails here.

6 New Social Media Apps You Should Know About

With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.

Engage Customers with 'New Arrivals' Emails

Stay ahead in the market with irresistible 'New Arrivals' emails. Discover how to engage customers and drive traffic.

What is Neuromarketing?

Neuromarketing is when neuroscience is applied to marketing to understand consumer behavior. Learn how to incorporate neuromarketing techniques to improve your traditional marketing methods.

Common Mistakes in Multi-Channel Automation

Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.

What is Media Mix Modeling and How to Use It Effectively

Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.

How to Integrate Mailchimp with Your WordPress Site Seamlessly

Effortlessly integrate Mailchimp with your WordPress site to enhance your email marketing strategy and grow your business. Learn how to get started.

How to Generate Leads on LinkedIn

Marketers often overlook LinkedIn, but the thriving social network is an excellent marketing channel. Learn how you can use LinkedIn to generate leads.