What Are Vanity Metrics?
Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.
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Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.
A value proposition shows how your products or services add value to customers. Learn how to write a value proposition with this guide.
Explore the power of value selling in modern B2B landscapes. Uncover strategies to showcase your product's worth and drive meaningful customer relationships.
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
Learn how businesses can use unsupervised machine learning algorithms to their advantage. But, they are complex, so be sure to understand their challenges.
Use unique selling points effectively to build lasting customer loyalty. Find out how to highlight what sets your brand apart.
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TikTok ads can boost your brand’s visibility on the popular social media app. Read on to learn more about TikTok ads and if they’re worth investing in.
Discover how text messaging can impact your business and why it’s important to adhere to text messaging privacy laws.
Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.
Ensure your business is TCPA compliant with our essential checklist. Protect your business from costly violations and ensure customer privacy.