How Simon Ogwang Got Back to What He Loves
When this NGO founder sent out a marketing S.O.S., Mailchimp partner Alessandra Farabegoli answered with a lifeline.
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How to Create Customer-Centric Content That Gets Results
Expert marketer Alessandra Farabegoli shares how to improve your clients’ marketing by thinking about their customers
How to Use UTM Codes to Track Email Success
Email UTM codes, especially UTM medium codes, can help you track whether your email campaigns are a success. Learn more about how to leverage UTM codes.
Rhetoric 101: Enhancing Executive Presence and Influence
Master the art of rhetoric to enhance executive presence and influence as a business leader. Elevate your communication skills and make a lasting impact.
Understanding Contextual Targeting in Digital Advertising
Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.
Social Testing: Unleash the Power of Social Media for Business Experimentation
Social testing can provide insight into the performance and health of your social media campaigns. Learn how to use social testing to your advantage here.
What Is SMS Geofencing and How It Works
Learn what SMS geofencing is, how it works, and how businesses use location‑based texts to drive real‑time engagement and sales.
How to Create a Pricing Page: Examples, Tips, and Best Practices
Explore pricing page examples and tips to help you design a pricing page that follows best practices and helps users find what they want.
Beginner's Guide To The 10 Parts Of A URL
All the parts of a URL are important to how your site functions and shows up in searches. Learn about the basic anatomy of a URL and its advanced parts.
Build a Modern Website: Design Inspirations and Tips
Modern website design balances today’s top visual trends with UX features to create a positive experience. Here’s how to do it.
What Are Mailto Links? Everything You Need to Know
A mailto link lets users send emails with a single click. Learn how to create and customize mailto links for seamless communication on your website.
GPT-3 vs GPT-4: Understanding the Latest AI Language Models
Read this guide to learn the differences between GPT-3 and GPT-4 and discover which is a better model for your business.