How to Build Your Email List
Email marketing helps you build a relationship with your customers. Here’s how to combine pop-up forms and Facebook ads to start growing your list in a few simple steps.
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From Empathy to Loyalty: Connecting with Customers
Empathy, the ability to understand and share the feelings of another, helps us connect with customers on an emotional level. Here are 4 ways to develop it.
How to Create an Email Marketing Strategy
Define your context, objectives, and goals for a strategy that gets results.
The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
How to Write an Effective Winback Email
Want to prevent your loyal customers from leaving? A winback email may convince them to stay. Learn how to write an effective winback email here.
What You Need to Know about Using a No Reply Email
No-reply emails can negatively impact your business. Read this guide to learn what no-reply emails are, why they’re harmful, and what to use instead.
What is Radial Balance?
Radial balance is an important compositional technique. Learn how you can use radial balance to design better creative assets for your brand.
Google AdWords: A Beginner’s Guide
Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.
What is Business Intelligence and How To Use It
A business intelligence system mines raw data and transforms it into valuable insights. Here’s what you need to know about using BI tools.
What is a Meta Description? Examples and Tips
Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.
What Is a Cap Table—And How Can It Help You Attract Investors?
What is a cap table? Learn about this essential tool that tells your startup’s financial story and discover how it can open doors to funding opportunities.