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What is a Value Proposition Canvas and How You Can Make One

Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.

First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

Boost Email Open Rates with Subject Line Testing

Discover the secrets to higher email open rates through subject line testing. Elevate your email marketing game and engage your audience effectively.

How Social Proof Can Boost Your E-commerce Business

Explore what social proof is, why it's crucial in any marketing strategy, and how you can use it to increase conversions for your online business.

Snackable Content: Keep Audiences Engaged on the Go

Want to boost your marketing return on investment? Explore how snackable content can help you reach busy audiences, increase engagement, and drive conversions.

Maximizing Short Form Video on TikTok & Instagram Reels

Read this guide to learn how short-form video content can increase your reach and take your digital marketing strategy to the next level.

Switching From the Position-Based Attribution Model

Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.

Poll vs. Survey: What’s the Difference?

Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.

Paid Ads: Common Mistakes and How to Avoid Them

Don't let common paid ad mistakes hold you back. Learn how to avoid these errors and get the best results from your advertising budget.

Five Steps to Upgrade Your Opt-In SMS Policy

Master SMS marketing compliance while driving engagement. Create compelling opt-ins for better conversion rates.

The Art of Effective Onboarding Emails

Onboarding emails can benefit your sales and marketing strategy. Learn how to effectively create and use customer onboarding emails here.

6 New Social Media Apps You Should Know About

With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.