What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
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Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
How to Vlog: 22 Tips to Get Started
Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.
How Our New Dashboard Makes Your Data Actionable
Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.
Featured Integrations: September 2017
This month, we’re highlighting 3 new e-commerce integrations to help you to connect your store and start putting your purchase data to work.
Upcoming online events, conferences and webinars
We love to meet our customers virtually-in-person. Join us for these online events from home.
Customer Journeys and Landing Pages Drive Engagement
Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.
Webinar: The Winning Formula
Engage, convert, repeat—just like that
Racing Towards Growth — Driving ROI with Personalized Content
Drive ROI with personalized content that cuts through noise.
How The Happiness Planner Creates More Content in Less Time
Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.
The 3 Secrets Behind this Record Label's Impressive Open Rates
The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.