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My unsubscribe rate is really high

It is normal that contacts will sometimes unsubscribe from your email marketing. But if you see a spike in your unsubscribe rate, learn some reasons why.

View and Edit Contact Languages

Mailchimp tries to detect each subscriber's browser language. Learn how to view and change your subscriber's language code.

Troubleshoot the Opt-in Confirmation Email

If people are signing up for your list and aren't receiving some of the emails that are part of the double opt-in process, here are some things to check.

Translate the Mailchimp Embed Code

With Mailchimp, you can embed signup forms right on your site. Learn how to translate these forms using custom code.

Single Opt-in vs. Double Opt-in

Single opt-in and double opt-in are two settings for your signup form, that have different processes and methods.

Advanced Form Customization

Paid account users can use an advanced mode to edit Mailchimp-hosted signup forms. Learn how to switch to this advanced mode and what you can edit.

Add or Remove Referral Badge

Learn how to enable, disable, and choose the Referral badge for your email campaigns and signup forms.

Resubscribe a Contact

If a recipient was accidentally unsubscribed from your email marketing, there are a few ways you can resubscribe them.

Collect Consent with GDPR Forms

Learn how to use Mailchimp's GDPR-friendly tools to collect consent from new and existing contacts.

Classic Automation Types

Learn about Mailchimp's automation types and how you can use them.

All the Merge Tags Cheat Sheet

Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.

Getting Started with Premium Demo Accounts

Learn about Mailchimp Marketing premium demo accounts and how to sign up for one. Use your account and its example data to demonstrate Mailchimp functionality to your clients.