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The Difference Between Vibrance and Saturation

Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.

Web Design 101: Everything You Need to Know

Learn the ins and outs of web design with the help of this guide before getting started with Mailchimp’s website builder.

UX Design Process: How to Design With Users in Mind

Thoughtful design is critical to create a positive user experience. Learn more about the UX design process as you build your website.

Rebranding Your Business

Rebranding your business is more than changing fonts and images. Learn how to create a rebranding strategy to launch your business into its new future.

How to Optimize Your Business for Voice Search

Modifying your website for voice search can help you drive conversions. Find tips for voice search optimization so more users can find your business.

Key Account Management (KAM): Strategies for Building Strong Relationships

Learn how key account management can strengthen your most valuable client relationships and create new business growth opportunities.

Drumming Up New Business When the Economy Isn’t Great

Three experts offer advice for staying afloat while navigating uncertain times.

Check Out Margaret Vera’s Facebook Ad Results

We’re back to break down Margaret Vera’s ad results! One week, 2 campaigns, and a $250 budget.

Marketing vs. Transactional Emails Explained

Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

Marketing Talk 101

Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.

Marketing Reporting: A Complete Guide for Your Business

Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.