Using Point-of-Purchase (POP) Marketing to Boost Sales
Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.
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Why switch from Klaviyo to Mailchimp?
To drive revenue, not just costs. Discover how the new, more powerful Mailchimp compares to Klaviyo—and what makes it the #1 email marketing and automation platform.*
Marketing Tools for Restaurants
See how Mailchimp's marketing tools for restaurants help you stay connected with diners and bring them back again and again.
Marketing Tools for Non-profits
See how Mailchimp's marketing tools for non-profits can help build lasting donor relationships.
Marketing Tools for Hotels
See how Mailchimp's marketing tools for hotels can craft automated, personalized campaigns that drive bookings.
How to Write a Value Proposition and Why They Are Important For Your Business
A value proposition shows how your products or services add value to customers. Learn how to write a value proposition with this guide.
How to Develop a Startup Marketing Strategy
Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.
SMS for Travel Agencies: Your Direct Line to Travelers
Find out why SMS for travel agencies is the key to faster replies, smoother trips, and happier customers.
SMS for SaaS: The Fast Lane to Product Engagement
Your product deserves engaged users. SMS for SaaS helps you get there faster. The best part? You can start seeing results from your first campaign. Here’s how.
Omnichannel SMS: One Channel to Sync Them All
Omnichannel SMS can help you avoid losing customers between touchpoints. Here’s how to get started.
How To Create Campaigns that Resonate
Boost engagement with personalization and marketing segmentation.
Running Marketing Experiments That Work
Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.