4 Marketing Segmentation Variables & How They Work
Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.
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Maximize ROI with Middle Funnel Marketing
Maximize your return on investment with middle funnel marketing strategies. Learn how to target qualified leads and increase conversions with mid-funnel marketing techniques.
Marketing Tools for Restaurants
See how Mailchimp's marketing tools for restaurants help you stay connected with diners and bring them back again and again.
Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
Upstream Marketing: The Secret to Lasting Brand Impact
Want marketing with staying power? Explore how upstream marketing strategies create lasting brand impact by addressing customer needs before they arise.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
Marketing Lingo Crash Course
Follow this guide to learn all about key marketing terms, approaches and which experts to hire to bring your marketing strategy to life
Spotting Market Gaps: How to Identify and Seize Untapped Opportunities
Learn all about market gaps and how to use them to drive growth, build customer loyalty, and gain a competitive edge for your business.
Text Message Marketing Guide
Text message marketing is a simple, cost-effective way to boost your customer engagement and drive sales. Learn how to get started here.
A Complete Marketing Audit Checklist for Your Business
What is a marketing audit, and could your business benefit from one? The answer is likely yes.
What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
What Is Influencer Marketing?
Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.