What is marketing lingo?
Marketing lingo is a term that describes a broad range of words related to marketing. Some of them pertain to in-print marketing while others are specific to digital marketing. The lingo is what the professionals tend to use when they discuss any marketing project with a client.
Besides words and phrases, the lingo also includes marketing acronyms. These are abbreviations related to frequently used marketing terms, often lengthy phrases.
As you delve deeper into marketing lingo and procedures, you can successfully grow your audience and increase traffic, particularly, when you understand which services most pertain to your niche and business setup.
Certain lingo specifically pertains to the words used when speaking about customer retention strategies. These terms relate to techniques and processes used to build relationships with customers and turn a one-time buyer into a frequent shopper or at least a return customer.
We've compiled a list of a few of the terms you'll hear when having meetings with marketing strategists or take basic marketing courses.
Content marketing is one of the marketing terms to know because it comprises the bulk of your marketing plan. It describes any type of content used to engage, attract, or keep your audience interested in your products, services, or company. It may consist of your creating and sharing these works or merely sharing pre-existing content. Some examples of content marketing include videos, podcasts, and blogs, to name a few examples.
SEO is a marketing acronym that stands for search engine optimization. In addition to hearing SEO by itself, you might also hear the term on-page SEO. SEO relates to various strategies that search engines use to rank online content. It's one of the popular marketing terms because it relates to all the efforts used on your website to increase search engine rank and help drive traffic to your site. On-page SEO is a vital component of any digital marketing campaign because it has a profound effect on your visibility.
It includes a range of strategies, such as keyword placement, meta description, title tags, keyword density, and geo-targeting. Even how fast your page loads and the quality of your content can play a role. This technique helps establish a site's trustworthiness as well.
Off-page SEO, however, describes all the factors that affect your rank beside the content on the pages and the website itself, such as the following:
- Encouragement of branded searches
- Social media shares
- Guest posts
- Blog directory submission
Call to Action
In the end, in the beginning, or throughout a webpage or blog, a viewer may find calls-to-action. They're most often at the end of a piece. They encourage the viewer to get involved or take action. It may include any of the following, such as encouraging the audience to call for an appointment, book a phone meeting, apply for a program, or read another blog. The goal of the call-to-action, often referred to by the marketing acronym CTA, is to get a viewer to remain on the website, go from a viewer to a client, or take the next step toward sealing the deal.
Customer Acquisition Cost
Customer acquisition cost, or CAC for short, is the price related to obtaining new clients or customers. Not only does it include the price for assistance, but also the cost for any resources used as well. Often, this figure is used along with customer lifetime value (CLV) to compare the price of acquiring customers with how many become long-term ones.
A/B testing falls under the category of marketing jargon and sales talk you should know. Not every audience responds the same. It depends on demographics, like location, that'll affect how a marketing technique performs. This is when A/B testing is necessary.
This particular testing is like a scientific approach to evaluating how one or multiple factors are affecting your marketing when they're altered. Certain elements in a campaign are purposely changed, then the agency observes how these changes impact the campaign. Besides observations, the agency will also review and interpret the data to make sound alterations to your marketing plan.
Simply put, your bounce rate is the figure that compares the number of visitors who visit your page but don't search on any other page of your site. It's a percentage that influences your conversion rate -- or how many visitors become customers or clients.
Analytics are metrics that measure website traffic and digital marketing campaigns. It includes the number of page views, viewers, and bounce rate, among other factors.
We should note that these are merely some of the most popular marketing terms, and these definitions are vague. Online courses and other Mailchimp resources can help you better understand these terms and others.
Why is it important to know marketing terms and definitions?
Even if you're not planning to become a marketing expert yourself, having a basic knowledge of marketing lingo can help you articulate what you need help with when bringing in a pro. This can alleviate miscommunication issues between you and the marketing strategist. You'll know what you desire, and you'll be explaining it in terms that the marketing expert understands. As a result, you won't waste money or time explaining a service you desire and having the strategist misunderstand your wishes.