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What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

What is Radial Balance?

Radial balance is an important compositional technique. Learn how you can use radial balance to design better creative assets for your brand.

Understanding BANT: A Framework for Qualifying Leads and Closing Deals

How the BANT sales process will help you streamline lead qualification in 4 simple steps.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.

PS: Meaning and How to Use It

What does P.S. mean and how should you use it in letters and emails? Find out now.

Value Exchange: The Give and Take in Customer Data Collection

With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.

Why Value-Based Selling is the Future of B2B Sales

Explore the power of value selling in modern B2B landscapes. Uncover strategies to showcase your product's worth and drive meaningful customer relationships.

Value-Based Marketing Strategies for Success

Discover how value-based marketing can improve your customer relationships and set your business up for success.

How Testimonial Advertising Builds Customer Confidence

Testimonial advertising is one of the best ways to build trust with customers. Explore best practices for creating ads that resonate with your audience.

How to Create Targeted Content That Resonates

Create targeted content that resonates with your audience. Learn key strategies to craft personalized messaging that drives engagement and conversions.

What Is the Snob Effect? And How it Builds Luxury Brand Loyalty

Explore the snob effect and learn how it influences consumer behavior, driving loyalty to luxury brands by making exclusivity and status key factors in purchasing decisions.

Optimize SMS Workflows to Send Better Messages to Customers

Streamline your SMS workflow to send the right messages at the right time and keep customers engaged.