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Key Opinion Leaders (KOLs): How to Leverage Experts

Key opinion leaders can improve your marketing results by boosting credibility, reach, and engagement. Here’s how to jump-start your KOL marketing program.

How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%

The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.

Introducing Google Remarketing Ads in Mailchimp

We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.

How To Use Instagram Stories for Your Company

Posting Instagram stories can improve your social media marketing and grow your brand awareness. Learn how to post an IG story for your business.

How Ideation Strategies Empower Businesses

Empower your business with game-changing ideation strategies. Learn how to fuel creativity and drive success in today's competitive market.

How to Write an eBook

Writing an eBook can be a great way to bolster any content marketing strategy. Check out this guide to learn how to write an eBook.

Ten Strategies to Avoid Greenwashing and Build Genuine Sustainability

Avoid greenwashing and build real sustainability. Learn 10 proven strategies to earn consumer trust, support ethical marketing, and stay credible.

Create Zero-Click Content That Boosts SEO Rankings

Want more visibility? Learn how to create zero-click content that ranks higher in search results and captures attention—without a click.

A Guide to Reinforcement Learning for Business Leaders

An overview of reinforcement learning, a machine learning technique that can help optimize decision-making and improve business outcomes.

What Is a Podcast and Why Are They So Popular?

Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.

PS: Meaning and How to Use It

What does P.S. mean and how should you use it in letters and emails? Find out now.

A Beginner’s Guide to Website Architecture

Discover how smart website architecture can transform your online presence. Learn the essential building blocks for a website that grows with your business.