Why switch from Klaviyo to Mailchimp?
To drive revenue, not just costs. Discover how the new, more powerful Mailchimp compares to Klaviyo—and what makes it the #1 email marketing and automation platform.*
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Loss-Leader Pricing to Attract Customers and Boost Sales
Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.
The Long and the Short of Email and SMS
Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.
How to Generate Leads on LinkedIn
Marketers often overlook LinkedIn, but the thriving social network is an excellent marketing channel. Learn how you can use LinkedIn to generate leads.
Key Opinion Leaders (KOLs): How to Leverage Experts
Key opinion leaders can improve your marketing results by boosting credibility, reach, and engagement. Here’s how to jump-start your KOL marketing program.
How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
Introducing Google Remarketing Ads in Mailchimp
We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.
How Ideation Strategies Empower Businesses
Empower your business with game-changing ideation strategies. Learn how to fuel creativity and drive success in today's competitive market.
A Quick Guide to Creating HTML Emails
HTML may seem like an intimidating aspect of email marketing, but it doesn’t have to be. Learn how to hone your HTML skills to improve your marketing emails.
How to See X (Formerly Twitter) Analytics
X (formerly Twitter) Analytics is a powerful tool for businesses and online marketers. Learn how to effectively use it.
How to Build a Brand Strategy That Works
Having a concrete brand strategy allows you to strengthen your brand. Learn how to build a brand marketing strategy and set your business up for success.
What is a Press Kit and Why Do You Need One?
Every startup business should develop a press kit. Learn what goes in a press kit, and how one can help your company. Also includes press kit examples.