What Is an SMTP Server?
An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.
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What Is Intent Data and How Does it Help Businesses?
Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.
Google AdWords: A Beginner’s Guide
Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.
What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
What is Backlinking and Why is it Important for SEO
Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.
How to Use BCC and CC in Emails
Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.
How To Create a Visual Brand Identity
A brand isn’t complete without having a visual identity. Learn how you can create a visual identity for your brand to make a stronger impact in your marketing.
What is a Value Proposition Canvas and How You Can Make One
Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.
First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.
Boost Email Open Rates with Subject Line Testing
Discover the secrets to higher email open rates through subject line testing. Elevate your email marketing game and engage your audience effectively.
How Social Proof Can Boost Your E-commerce Business
Explore what social proof is, why it's crucial in any marketing strategy, and how you can use it to increase conversions for your online business.
Snackable Content: Keep Audiences Engaged on the Go
Want to boost your marketing return on investment? Explore how snackable content can help you reach busy audiences, increase engagement, and drive conversions.