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Maximizing Short Form Video on TikTok & Instagram Reels
Read this guide to learn how short-form video content can increase your reach and take your digital marketing strategy to the next level.
Switching From the Position-Based Attribution Model
Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.
Poll vs. Survey: What’s the Difference?
Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.
Paid Ads: Common Mistakes and How to Avoid Them
Don't let common paid ad mistakes hold you back. Learn how to avoid these errors and get the best results from your advertising budget.
Five Steps to Upgrade Your Opt-In SMS Policy
Master SMS marketing compliance while driving engagement. Create compelling opt-ins for better conversion rates.
The Art of Effective Onboarding Emails
Onboarding emails can benefit your sales and marketing strategy. Learn how to effectively create and use customer onboarding emails here.
6 New Social Media Apps You Should Know About
With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.
What is Neuromarketing?
Neuromarketing is when neuroscience is applied to marketing to understand consumer behavior. Learn how to incorporate neuromarketing techniques to improve your traditional marketing methods.
Integrate QuickBooks with Mailchimp to Maximize Sales Potential
5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.
Key Opinion Leaders (KOLs): How to Leverage Experts
Key opinion leaders can improve your marketing results by boosting credibility, reach, and engagement. Here’s how to jump-start your KOL marketing program.
How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.