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Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.
Learn all about Gross Rating Points (GRPs) and how they are used in advertising. Understand the importance of GRPs in measuring audience reach and engagement.
Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.
Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
This e-book explores how to stand out in an era of constant connectivity by effectively cutting through the daily noise that inundates customers and provides practical guidance on reaching them effectively.
Connect PrestaShop to Mailchimp to sync your store data, send targeted campaigns to your customers, and sell more stuff.
Integrate Lightspeed with Mailchimp to capture customer data, view customer purchase history and create marketable audiences.
Stand out in your audiences inbox with truly personalized videos that lift sales and turn customers into Super fans
The Mailchimp for Adobe Commerce integration makes it easy to use customer data from your Adobe Commerce store to send targeted campaigns and sell more stuff.