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How to Write an Effective Winback Email

Want to prevent your loyal customers from leaving? A winback email may convince them to stay. Learn how to write an effective winback email here.

Why You Need Customer Reviews (and the Best Ways to Get Them)

Customer reviews give businesses the chance to see what’s working, get discovered by new customers, and sell more stuff. Here’s how to collect them.

Why Social Is Not a Substitute for a Website

Social media creates visibility, but a professional website builds relationships—and conversions.

Why Single Opt-In? And an Update for Our EU Customers

We’ve made an important change for Mailchimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in.

Why Do Emails Bounce—And How to Improve Deliverability

Why do emails bounce? Learn exactly what causes email delivery failures and how to implement strategies to reduce bounce rates in your marketing campaigns.

What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

How Workflow Automation Can Improve Operations

Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.

Usability Testing 101: A Guide for Businesses

What is usability testing? Discover the importance of usability testing and how it improves the user experience of your website.

What Is an SMTP Server?

An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.

Rhetoric 101: Enhancing Executive Presence and Influence

Master the art of rhetoric to enhance executive presence and influence as a business leader. Elevate your communication skills and make a lasting impact.

A Guide to Reinforcement Learning for Business Leaders

An overview of reinforcement learning, a machine learning technique that can help optimize decision-making and improve business outcomes.

What is Radial Balance?

Radial balance is an important compositional technique. Learn how you can use radial balance to design better creative assets for your brand.