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Managing Your Brand Assets: Best Practices for Effective Branding

Discover the importance of key brand assets and best practices in identifying, managing, and leveraging them to establish a cohesive brand identity.

Effective Bottom-Up Budgeting Strategies

Bottom-up budgeting can be effective for managing your company’s finances. Learn more about this approach and discover how to use it at your business.

10 Tips for Sending Happy Birthday Texts to Your Customers

Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.

15 of the Best Web Analytics Tools

Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.

Our Best Tips for Designing Successful Automated Emails

Marketing automation is a great way to take some manual tasks off your plate while keeping your customers engaged. But how do you make your automated messages feel personal and relevant?

Best Blogger Templates for Your Website

Effective blogs don't just attract visitors to your website, it captures their attention and keeps them there. Check out these blogger templates and keep readers on the page.

Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.

How the Bandwagon Effect Can Benefit Your Business

Explore the bandwagon effect, its influence on decision-making in business, and how social trends shape our choices and behaviors.

Optimizing B2C Sales

Learn about business-to-consumer (B2C) sales, the benefits of this business model, and how to make the most of your B2C sales efforts.

Start a B2B Partner Program in 5 Steps

A B2B partner program can help your company grow its audience and increase sales. Learn how these programs work and how you can start your own partner program.

B2B Content Marketing: Strategies to Boost Business Growth

Learn how to create a winning B2B content marketing strategy with our complete guide on content marketing for B2B.

29 Stock Photo Websites to Spice Up Your Content

Don’t know where to get stock photos for your content? We’ve curated a list of paid and free stock photo websites—so you don’t have to.