How To Build a Brand Identity and Why It’s Important
Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.
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How to Build a Successful Brand Community
Learn what a brand community is, what the benefits are for your business, and how to build your own brand community.
Managing Your Brand Assets: Best Practices for Effective Branding
Discover the importance of key brand assets and best practices in identifying, managing, and leveraging them to establish a cohesive brand identity.
Effective Bottom-Up Budgeting Strategies
Bottom-up budgeting can be effective for managing your company’s finances. Learn more about this approach and discover how to use it at your business.
7 Black Friday SMS Campaigns to Take On the Holidays
Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.
10 Tips for Sending Happy Birthday Texts to Your Customers
Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.
15 of the Best Web Analytics Tools
Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.
Our Best Tips for Designing Successful Automated Emails
Marketing automation is a great way to take some manual tasks off your plate while keeping your customers engaged. But how do you make your automated messages feel personal and relevant?
Best Blogger Templates for Your Website
Effective blogs don't just attract visitors to your website, it captures their attention and keeps them there. Check out these blogger templates and keep readers on the page.
Behavioral Segmentation: The Smart Targeting Strategy
Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.
How the Bandwagon Effect Can Benefit Your Business
Explore the bandwagon effect, its influence on decision-making in business, and how social trends shape our choices and behaviors.
Optimizing B2C Sales
Learn about business-to-consumer (B2C) sales, the benefits of this business model, and how to make the most of your B2C sales efforts.